What can state and local governments learn from mobile retailers?
At first glance, not much. A closer look, however, reveals a number of best practices that governments could take to heart. With more than a billion smartphones in use around the world, it’s obvious that any government looking to deliver content, digital services or e-commerce will need to have a strong mobile presence.
Mobile retailers understand that they have to eliminate as many steps as possible in order to drive sales. The simpler the buying process, the more sales. Stripped-down, sleek user interfaces aren’t something governments are known for; clunky, confusing websites are the norm. But as mobile technology becomes even more pervasive, public officials will need to improve the mobile experience if they hope to keep citizens engaged.
Governing highlighted a few keys to building successful government websites, including this quick piece about mobile:
More and more website visitors are arriving via smartphones, tablets and other mobile devices -- and states will need to accommodate them. In California, for instance, more than 10 percent of all visitors to state government websites in August were mobile users. The percentage rises to nearly half of all users for some individual agency sites. To meet the demand, California and others are using a technique called responsive design, which automatically scales and reformats website content to fit smaller screen sizes. The state also launched an app store on its site, providing citizens a one-stop shop for all mobile apps created by state agencies.
Check out the infographic below to learn more about the mobile landscape and the future of mobile retail.