One doesn’t need to travel far from Kansas to find other tollways reporting similarly successful modernization projects.
“There are a lot of compelling reasons for tollway operators to keep their systems up to date,” says Mark Muriello, vice president of government affairs for the International Bridge, Tunnel and Turnpike Association. “People want speedy, reliable and accurate transactions, and that’s what they get with all-electronic tolling,” he says.
Cashless systems reduce travel time, help prevent congestion and decrease vehicle emissions, Muriello adds. “And there’s a huge benefit to traffic safety because you no longer have collisions due to people merging lanes.”
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All-electronic systems have clear advantages for tollway agencies as well, says Muriello, who previously ran tolling operations for the Port Authority of New York and New Jersey. There are the obvious efficiencies that operators gain in terms of the payment collection process, but cashless also opens the door for leveraging tools that make it easier to manage customer information. Cloud technologies have become increasingly attractive to organizations that need to scale up their capacity for data storage and analytics, for example.
“With all of the data coming out of toll systems and from vehicles themselves, the cloud is certainly something we’ve seen infiltrating every aspect of the business,” Muriello says.